许多企业把市场营销理解为推销，如果产品销售不畅，责任自然是在销售部门和销售员的工作不力。王新新在《经济纵横》１９９９年第２期著文认为，这种观念是对市场营销的误解。他认为，现代市场营销是以准确地确定目标市场的需要和欲求为前提，企业围绕着这个需要和欲求组织设 Many businesses understand marketing as marketing. If the product does not sell well, the responsibility is naturally poor work in sales and sales. Wang Xinxin in the “economic aspect” in 1999 the second issue of the text that this concept is a misunderstanding of marketing. He believes that modern marketing is based on the accurate determination of the needs and desires of the target market as a prerequisite for enterprises to organize around this need and desire