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项目主体>雀巢项目执行>万博宣伟公关顾问项目背景:Dolce Gusto是雀巢咖啡旗下的高端胶囊咖啡机品牌,诞生于2006年,目前已在全球70多个国家出售。2013年,这一风靡欧美的胶囊咖啡机进驻中国大陆市场。Dolce Gusto目前共推出6款机型及10余种口味
Project Owner> Nestle Project Execution> Weber Shandwick PR Consultant Project Background: Dolce Gusto is a brand of high-end capsule coffee machine under the Nestlé coffee brand. It was launched in 2006 and is now sold in more than 70 countries around the world. In 2013, this popular capsule coffee machine in Europe and the United States entered the Chinese market. Dolce Gusto currently launched a total of 6 models and more than 10 kinds of tastes