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从地理位置和在古丝绸之路中的地位来看,青海是贯穿南北丝绸之路大通道的桥梁和纽带,更是中国连通南亚国家的重要走廊和通道。“丝绸之路经济带”战略构想和宏伟目标的提出,为青海的发展又一次提供了新的机遇。丝绸之路现已成为沿线城市的符号,而青海以其独特的文化、资源优势为青海丝路城市符号注入了新的力量,在丝绸之路大战略背景下青海城市符号的传播也存在一定的缺陷与不足,文章从探讨青海城市符号传播优势出发,就传播过程中的不足之处提出了几点意见,能够为青海丝路城市符号的传播起到一定借鉴作用。
From its geographical location and its position in the ancient Silk Road, Qinghai is a bridge and link that runs through the major thoroughfares of the North-South Silk Road. It is also an important corridor and gateway for China to connect South Asian countries. The proposal of the strategic concept and grand goal of the “Silk Road Economic Belt” has once again provided new opportunities for the development of Qinghai. The Silk Road has now become the symbol of the cities along the city, and Qinghai has given new strength to the symbol of Qinghai Silk Road with its unique cultural and resource advantages. Under the background of the grand strategy of the Silk Road, the spread of the symbols of Qinghai also exists Defects and inadequacies. This article starts with discussing the advantages of urban symbolic communication in Qinghai and puts forward some suggestions on the shortcomings in the process of communication, which can serve as a reference for the transmission of Qinghai Silk Road symbols.