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VR新闻作为一种全新的新闻传播方式,成为国内传统媒体寻求成功转型的重要手段之一。VR新闻采用计算机技术,以虚拟现实技术为支撑来营造虚拟的现实新闻环境,以沉浸式的视觉体验成为新闻行业新宠,然而VR技术本身技术瓶颈以及技术成本过高,对新闻时效性的消解等问题同样不容忽视。起步阶段的VR新闻既有发展优势,其不足之处同样醒目。本文旨在从虚拟现实技术与传播途径、VR新闻传播特征、VR新闻传播的现代法宝、新闻企业遭遇VR时代的阵痛这四个方面来探讨VR新闻传播热浪下的冷思考。
VR news as a new way of news media has become one of the most important means for the traditional media in China to seek a successful transition. VR news using computer technology to support the virtual reality technology to create a virtual reality news environment, immersive visual experience has become the new darling of the news industry, but VR technology itself, the technical bottlenecks and the high cost of technology, the digestion of the time-sensitive news The same can not be ignored. VR news at the initial stage of both the advantages of development, its shortcomings are also eye-catching. The purpose of this paper is to discuss the cold thinking under the heat waves of VR news dissemination from the four aspects of virtual reality technology and transmission, the characteristics of VR news dissemination, the modern magic weapon of VR news dissemination and the news enterprise encountering the pain of VR era.