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运用SWOT分析法对长株潭区域铁路物流公司经营现状进行分析。在此基础上,对长株潭区域铁路物流公司核心竞争力进行研究,认为核心竞争力的识别应从有形(资产)和无形(知识)、静态(技能)和动态(活动)、内部(企业)和外部(顾客和竞争对手)等多角度、多层次着手,并提出积极向上的企业文化、卓越的管理和组织能力、先进的企业管理制度、丰富的铁路运输经验、稳定的客户资源、良好的有形和无形资产是构成铁路物流公司的核心竞争力所在。
Using SWOT analysis to analyze the current situation of the operation of Changsha-Zhuzhou-Xiangtan regional railway logistics company. On this basis, the author analyzes the core competitiveness of Changsha-Zhuzhou-Xiangtan regional railway logistics company, and considers that the core competence should be identified from the aspects of tangible (assets) and intangible (knowledge), static (skills) and dynamics (activities) And external (customers and competitors) and other multi-angle, multi-level proceed, and put forward a positive corporate culture, excellent management and organizational skills, advanced enterprise management system, rich experience in railway transport, stable customer resources, good Tangible and intangible assets constitute the core competitiveness of railway logistics companies.