当前互联网迅速发展,不仅改变了人们的工作和生活方式,对传统经济和传统媒介也产生了较大冲击。企业通常选择百度、腾讯、新浪、搜狐等网络媒体进行品牌的宣传推广。网络传播突破地域限制,覆盖面广,传播迅速。网络主流平台汇集着上亿的网民资源,短时间内传播就可迅速达到广为知晓,甚至一夜成名的效果也不足为奇。笔者认为,基于网络传播的特点和众多网民关注,在考量商标的影响力和知名度上,应与时俱进。在这一点上,应突破传统传播思维,要正 At present, the rapid development of the Internet has not only changed people’s work and life style, but also exerted a great impact on the traditional economy and traditional media. Enterprises usually choose Baidu, Tencent, Sina, Sohu and other online media brand promotion. Internet communications breakthrough geographical restrictions, wide coverage, rapid dissemination. Network mainstream platform brings together hundreds of millions of Internet users resources, a short time spread can quickly reach widely known, and even overnight success is not surprising. The author believes that based on the characteristics of Internet communication and the concern of many Internet users, in considering the influence and popularity of trademarks, we should keep pace with the times. At this point, we should break through the traditional thinking of communication and correct it