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本文通过对驻马店旅游客源市场现状的剖析,在对驻马店旅游客源市场现状、实际问题和现实环境进行具体分析的基础上准确定位驻马店旅游客源市场的目标客户群,以确保驻马店旅游市场营销能沿着正确的方向实施,不断推动驻马店的旅游向前发展。本文在实地调查和文献分析的基础上,对应相关部门客观数据,使得所述的观点和结论得到了理论和实践的有力支持,符合了驻马店旅游业当前发展的实际,具有较强的现实指导意义。
Based on the analysis of the present situation of Zhumadian tourist source market, this article accurately locates the target customer base of Zhumadian tourist source market based on the concrete analysis of the present situation, practical problems and real environment of Zhumadian tourist source market, so as to ensure that Zhumadian tourism marketing Can be implemented in the correct direction, continue to promote tourism Zhumadian move forward. Based on the field investigation and literature analysis, this article corresponds objective data of relevant departments, which makes the above views and conclusions strongly supported by theory and practice, which is in line with the actual development of tourism in Zhumadian and has a strong realistic guiding significance .