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党的十七大报告强调了加强文化建设、提高国家文化软实力的极端重要性,对兴起社会主义文化建设新高潮、推动社会主义文化大发展大繁荣作出全面部署。媒体作为文化建设的主力军,担负着重要职责:如何提高国家软实力,如何加强社会主义核心价值体系建设,如何营造和谐文化,如何弘扬中华文化、推进文化创新,自身又如何发展成有国际竞争力的一流媒体?这些都是值得传媒人深思的问题。本刊就此组织文章探讨:增强主流媒体文化报道的影响力;文化报道在增强国家“软实力”中的作用;拓展报道资源;避免“流俗化”;以及介绍国外一些通行文化报道方法。
The report of the 17th National Congress of the Communist Party of China emphasized the extremely importance of strengthening cultural construction and enhancing the national soft power of culture, and made a comprehensive plan for setting off a new upsurge of socialist culture and promoting the great development and prosperity of socialist culture. As the main force of cultural construction, the media shoulder important responsibilities: how to improve the country’s soft power, how to strengthen the construction of the socialist core value system, how to create a harmonious culture, how to promote the Chinese culture, promote cultural innovation, and develop itself into an international competition Top class media? These are questions worthy of media attention. This article organized the article on this discussion: to enhance the influence of the mainstream media coverage of the culture; cultural reporting in enhancing the national “soft power” in the role; to expand the coverage of resources; avoid “popularization”; and introduce some foreign cultural reports method.