雅马哈错在盲目出击 日本雅马哈摩托车公司在日本乃至世界摩托车领域,算得上是一位骄子。其发展势头迅猛,市场份额不断扩大,到70年代末、80年代初已登上该领域的亚军宝座。然而,该公司并未满足现状,而且气势汹汹,开始向雄踞世界王位的本田公司发起进攻。这是一场争夺摩托车行业世界第一的恶战,恶斗的结果以雅马哈败北而鸣金收兵。那么其中的缘由到底是怎样的呢?孙子兵法中日:知己知彼,百战不殆。而雅马哈的败北首先是因为它没有正确地估计竞争对手的实力,在暂时的胜利面前没有保持清醒的头脑。 Yamaha wrongly blindly attack Japan Yamaha motorcycle company in Japan and the world motorcycle field, considered a pride. Its rapid development momentum, market share continues to expand, to the late 70s, early 80s has boarded the field in the throne. However, the company did not meet the status quo, and aggressive, began to attack the world's throne Honda. This is a battle for the motorcycle industry in the world of the first battle, the result of vicious battles to Yamaha defeat north and recover troops. So what is the reason for that? Sun Tzu Art France: Japan and ourselves, know yourself. The defeat of Yamaha first because it did not correctly estimate the strength of competitors, in the face of the temporary victory did not keep a clear head.