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21世纪网的有偿沉默事件引发了关于媒体外部治理功能的探讨。当媒体权力异化导致监督偏离合理方向时,企业如何从信息披露、公司治理等方面进行应对,是本文探讨的重点。本文将涉及21世纪网有偿沉默交易的企业分为IPO企业、上市企业、非上市企业三种类型,并选择其中的科伦药业进行分析,探讨企业选择与媒体合作或不合作的原因,总结媒体负面报道下不同资质企业的信息披露方式及应对措施,以期为企业未来处理媒体关系提供借鉴。
The paid and silent events of 21st Century Network triggered the discussion about the external governance function of the media. When the dissimilation of media power leads to the deviation of supervision from reasonable direction, how enterprises deal with information disclosure and corporate governance is the focus of this paper. This article will be involved in twenty-first Century network of paid and silent transactions into IPO companies, listed companies, non-listed companies in three types, and select one of the Coron Pharmaceutical analysis to explore business choice and media cooperation or non-cooperation reasons, concluded Media negative reports under different types of information disclosure of qualified enterprises and response measures for the future management of media companies to provide reference.