近年来,CI(Corporate Identity,即企业识别)作为一种以树立企业形象为目的的经营手段,已逐步被我国企业界所认识。我国南方的一些企业,由于导入了CI而产生了令人瞩目的经济效益。然而,总体上我国目前无论在对CI的理论探索和介绍上,还是具体实施CI导入的过程中,都存在着不同程度的片面性,主要表现在把CI的导入仅停留在企业对外形象统一设计方面。有的企业在对外形象上导入了CI的一套作业程序,如统一企业商 In recent years, CI (Corporate Identity) as a management tool for the purpose of establishing a corporate image has gradually been recognized by the Chinese business community. Some enterprises in southern China have produced remarkable economic benefits due to the introduction of CI. However, on the whole, China currently has varying degrees of one-sidedness both in the theoretical exploration and introduction of CI and in the process of implementing CI introduction, mainly in terms of the introduction of CI only in the unified design of corporate external image. . Some companies have introduced a set of CI operations procedures for their external image, such as unified enterprise providers.