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作广告可以通过多种形式,如广播、电视、报纸等。但应指出的是,科技期刊也是广告的重要载体。科技期刊登广告的优点是:①权威性高。专业性期刊刊登的专业广告较其他媒体宣传的广告具有更高的权威性;②有效期长。刊物便于保存,广告能反复与读者见面;③针对性强。广告读者往往是产品的直接使用者;④传播范围广。可以随刊物直接发行;⑤另外,对科技期刊本身来讲,广告可以美化装饰,增加信息量,传播科技成果、推广科技产品。
Advertising can take many forms, such as radio, television, newspapers and more. However, it should be noted that sci-tech periodicals are also an important carrier of advertisements. Advantages of advertising science and technology periodicals are: ① high authority. Professional advertisements published in professional periodicals are more authoritative than advertisements advertised by other media; ②The period of validity is long. Publications easy to save, advertising can be repeated with the reader to meet; ③ targeted. Advertising readers are often direct users of the product; In addition, the sci-tech periodicals themselves, advertising can beautify the decoration, increase the amount of information, dissemination of scientific and technological achievements, promotion of science and technology products.