创新能力是素质教育下,学生要具备的重要能力之一,知识经济的高速发展,也需要高素质人才的支持,创新能力已经成为了现代素质教育的核心。市场营销是一门面向市场的理论课程,可以开阔学生的事业,提升学生的思想以及影响就业的能力。在市场营销的教学中,要能够运用新课程理念,充分调动学生的学习积极性,鼓励学生善于发现问题、敢于质疑,培养学生探究精神和创新意识。培养高素质的技能型人才是职业学校的宗旨,高素质的 Innovative ability is one of the important abilities that students should possess under quality education. The rapid development of knowledge economy also requires the support of highly qualified personnel. Innovative ability has become the core of modern quality education. Marketing is a market-oriented theoretical course that broadens students ’careers, enhances students’ thinking and their ability to influence employment. In the marketing of teaching, we should be able to use the new curriculum concept, fully mobilize the enthusiasm of students to learn, encourage students to be good at identifying problems, dare to question and cultivate the students to explore the spirit and sense of innovation. Training high-quality skilled personnel is the purpose of vocational schools, high-quality