十八大以来,党中央实施精准扶贫、精准脱贫战略,强调加大扶贫投入,创新扶贫方式。在原有的模式外创新思路、模式、手段等,对于打赢脱贫攻坚战具有重要的意义。电子商务作为一种新兴商业模式,通过互联网瞬间拉近了产品和消费的空间和时间距离,改变了传统的商品销售模式,给贫困地区农产品促销增效带来生机,成为贫困地区经济发展的新动力。本文以山西省石楼县为例,通过访谈调研的形式,深入走访电商企业、商户、贫困户和政府相关职 Since the 18th CPC National Congress, the Central Party Committee of the CPC has implemented precise poverty alleviation and precise anti-poverty strategies, stressing greater investment in poverty alleviation and innovative approaches to poverty alleviation. Innovative ideas, modes and means outside the original model are of great significance to win the battle of poverty alleviation. As a new business model, e-commerce has instantly shortened the space and time distance between products and consumption through the Internet, changed the traditional mode of commodity sales, brought vitality to the promotion and efficiency of agricultural products in poor areas and became a new economic development in poor areas power. Taking Shilou County in Shanxi Province as an example, this paper, through interview and research, conducted in-depth interviews with relevant government departments, businesses, poor households and the government