论文部分内容阅读
话题背景:这一年来,中国经济形势虽有波折但仍是稳中有进,各种设计消费需求持续升温,无论是政府部门的大型公共设施建设,还是普通的家居室内设计都日渐成熟。反观欧美各国因债务危机引发一连串政治、社会问题,使得经济衰退已成无可争议的事实。因而,越来越多的国际建筑事务所、设计公司和独立设计师纷纷将希望的目光投向了拥有庞大市场和无限机遇的中国内地市场。目前许多国内一线城市已出现了国际和港台设计公司扎推的情况,他们凭借良好的品牌效应、规范化的管理制度和新颖别致的创意迅速占领了不少市场份额。面对这种情况,国内设计师是以怎样的心态来面对竞争的呢?有的选择了细分市场,选择自己最擅长、拥有最多资源的特定设计项目;有的选择去开拓二三线城市市场;还有的在发挥本土优势,创作出富有本地文脉气质的优秀作品。
Topic Background: In the past year, despite the ups and downs in the economic situation in China, the demand for various design and consumer products has continued to increase steadily. Both large-scale public facilities in government departments and ordinary home interior design have become increasingly mature. In contrast, the European and American countries triggered a series of political and social problems due to the debt crisis, making the economic downturn an indisputable fact. As a result, more and more international architects, design houses and independent designers are turning their eyes to the mainland market, which has a huge market and unlimited opportunities. At present, many domestic first-tier cities have seen the international and RTHK design companies push the situation, with their good brand, standardized management system and innovative ideas quickly occupied a lot of market share. Faced with this situation, the domestic designer is in what attitude to face the competition? Some choose the market segments, choose their best, have the most resources of the specific design projects; some choose to open up the second and third tier cities Market; while others have taken advantage of their local strengths to create outstanding works full of local flavor and temperament.