良好的电力服务模式与运行体系应当是将市场和客户作为主导,通过“互联网+”先进技术对传统营销服务模式与方式进行有效的改善,从而才能够实现服务模式的创新。同时,将客户作为核心,对多种不同的服务模式进行创新,并且通过数据技术在企业经营理念、内部组织、管理机制、工作流程、职位管理以及工作评估等不同方面实现优化。本文则是针对“互联网+”电力营销智能互动服务建设进行研究和分析。 Good electric service mode and operation system should take the market and customers as the leading factor, and effectively improve the traditional marketing service modes and methods through “Internet + ” advanced technologies so as to realize the service mode innovation. At the same time, with customers as the core, we will innovate many different service modes and optimize them through different aspects such as business philosophy, internal organization, management mechanism, work flow, job management and job evaluation through data technology. This article is for “Internet + ” electricity marketing intelligent interactive services for research and analysis.