企业关联危机的认识与管理所谓企业关联危机,指行业中的害群之马所引起的整个行业在消费者市场上的诚信危机。这种危机的特点是,即由一些小企业缺乏诚信而导致的整个行业像多米诺骨牌一样的连锁反应,使几乎生产该类产品的所有厂家都受到冲击,如山东龙口渡粉丝事件、江苏如皋毒香肠事件、安徽阜阳毒奶粉事件、四川毒泡菜事件,都属于这种类型。面对关联危机的冲击和影响,有的企业选择了回避。作为同行、同地区、同一类商品和生产厂家,对行业内的秘密或丑闻也许他们早就有所耳闻,但是出于自身利益的考虑,他们以明哲保身的态度漠然视之。其结果是,一旦危机爆发,作为同行,他们 Enterprise-related crisis awareness and management The so-called business-related crisis, refers to the industry caused by the black sheep of the entire industry in the consumer market integrity crisis. The crisis is characterized by a chain reaction dominated by the dominoes like the dominoes caused by the lack of integrity of some small businesses that have hit almost all manufacturers that produce such products, such as the event in Longkoudu, Shandong Province, the Rugao drug in Jiangsu Sausage incident, Anhui Fuyang milk powder incident, Sichuan poison kimchi incident, all belong to this type. Faced with the impact of the crisis and the impact of the association, some companies chose to avoid. As a colleague, same region, same kind of goods and manufacturer, they may have heard about the secrets or scandals in the industry for a long time, but for their own interests, they are indifferent to their personal interests. The result is that once the crisis breaks out, they as peers