This thesis mainly discusses the rhetorical features in English advertising language and studies the various effect of the English advertising language according to different rhetoric. Through the analysis of cases of each kind of rhetorical feature,writer found that different rhetoric features have different effects, which have different influences on consumers. This thesis discusses the rhetorical features in English advertising language and studies the various effects of the English advertising language according to different rhetoric. Through the analysis of cases of each kind of rhetorical feature, writer found that different rhetoric features have different effects, which have have different influences on consumers.