“聪明人可能不犯错,但傻瓜才最有胆!”“傻瓜可能失败,但聪明人却连试都不敢!”“聪明人擅于批评,傻瓜擅于创造!”聪明并不一定好,傻头傻脑也不一定坏到哪里,换个心情、换个角度去看事情,结果可能让人意想不到。以上几句口号均出自牛仔裤品牌Diesel 2010年的春夏季广告,这一季的广告主题是“Be stupid”。叫人家Be stupid?在聪明人眼里,这无非又是一个哗众取宠的宣 “” “Fools may fail, but smart people do not even try! ” “Smart people are good at criticism, fools are good at creating!” “ Clever and not necessarily good, silly silly mind is not necessarily where bad, another mood, from another perspective to see things, the result may be unexpected. The above slogans are from the jeans brand Diesel spring and summer 2010 ads, this quarter’s advertising theme is ”Be stupid ". Called Be Beupup? In the eyes of the wise, it is nothing more than a sensational propaganda