通常,生产厂家的程序是先制造出一种产品,然后再去寻找它的买主,六十年代初,著名的美国福特汽车公司曾为一个如饥似渴的新市场制造出一种新的汽车,这个市场就是——青年人的市场。当时美国经济发展很快,中产阶级家庭的收入普遍增加,这些中产阶级成员大多数为中青年人。预测结果表明,这些人几年内主要消费将用于交通和娱乐方面。福特公司看准这一势头,决定推出新车来刺激他们的购买欲望。他们知道,对青年人有吸引力的汽车,必须具备三大特点:造型美观、性能良好、价格低廉。当时美国一般家庭一家二车的情况明显增加,而第二辆车一般 Often, the manufacturer’s process is to create a product first and then to find its buyer. In the early 1960s, the famous Ford Motor Company of America made a new car for a hungry new market, It is - the market for young people. At that time, the U.S. economy developed rapidly and the income of middle-class families generally increased. Most of these middle-class members were middle-aged and young people. The forecast shows that these people will spend the majority of their spending on transport and entertainment in a matter of years. Ford company spotted this momentum, decided to launch a new car to stimulate their desire to buy. They know that an attractive car for young people must have three major characteristics: handsome in appearance, good in performance and low in price. At that time, there was a marked increase in the number of family cars in the United States and the number two in the car