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面对层出不穷的技术创新以及纷繁变化的信息,网络已逐渐地进入人们日常生活之中。网络媒介囊括以往媒体的大部分表现形式的特点,而传统媒介也会在社会发展中也会进一步地自我变革以适应时代的进步,传统媒介与网络媒介具有相同点也有不同点,他们双方能够相互补充、共同发展。本文将论述比较传统媒介与网络媒介的竞争与合作关系,并探讨两种媒介的双赢发展模式。
Faced with an endless stream of technological innovation and changing information, the network has gradually entered people’s daily lives. The network media embraces most of the manifestations of the past media, and the traditional media will also be able to further change itself in social development to adapt to the progress of the times. The traditional media and the network media have similarities and differences, and both of them can interact with each other Supplement and common development. This article will discuss the comparison of the competition and cooperation between traditional media and online media and discuss the win-win development mode of the two media.