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在平面广告设计中蕴含着隐性美,它将平面广告设计与隐性特征进行了完美的结合,在蕴涵深层次文化内涵和饱含美学特色的设计中有主要的体现,是平面广告设计所期盼达到的境界。拥有了隐性美的平面广告,使得其更突出了审美的情调,追求的商业目的得到了很好的掩饰,使得广告中蕴含的文化特性能得到极大的发挥。本文对隐性美内涵的论述探讨为基础,将重点放在平面广告设计隐性美的体现上,对其进行了深入的探讨。
Implicit in the design of print ads implied beauty, it will be flat advertising design and implicit characteristics of the perfect combination of implication in the deep cultural connotation and full of aesthetic characteristics of the design has a major manifestation of the print ads design period Hope to achieve the realm. Has a hidden beauty of the print ads, making it more prominent aesthetic mood, the pursuit of the business purpose has been well covered, making the ads contained in the cultural characteristics can be greatly exerted. Based on the discussion of implicit beauty connotation, this article focuses on the embodiment of implicit beauty of print ad design and probes into it in depth.