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编辑部: 我在采访TCL集团公司时发现,他们推出的多媒体电脑尽管屏幕为16×9英寸,尽管价格在1万元人民币左右,销售效果还是不够理想。分析其原因,不得不从整个社会对多媒体电脑的认识及TCL企业内部环境说起。目前世界电脑普及率不过2％(按家庭用户的实例),而多媒体电脑针对的市场正是家庭市场,
Editorial Department: When I interviewed TCL Group, I found out that the multimedia computers they launched did not work well even though the price was about 10,000 yuan despite the fact that the screen was 16 × 9 inches. Analysis of the reasons, had to start from the understanding of the entire community of multimedia computers and TCL’s internal environment. At present, the penetration rate of computers in the world is only 2% (according to the example of home users), and the market targeted at multimedia computers is the family market.