电力营销信息化不仅是社会对企业的要求和企业自身发展的需要,更是企业创新动力的源泉,通过信息的交互实现电网和用户间的实时交流、电网设备间的交互,充分利用互联网的优势和手持终端的便利性,实现以客户为中心的全方位电力营销。 The informationization of electric power marketing is not only the requirement of the society to the enterprise and the need of enterprise’s own development, but also the source of the innovation power of the enterprise. Realizing the real-time communication between power grid and user through interaction of information, interaction between power grid equipment, making full use of the advantage of internet And handy terminal convenience, to achieve customer-centric all-round power marketing.