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体育旅游是近些年来体育界和旅游界研究的一个新热点,作为获取娱乐与健康的主要途径,体育旅游正日益成为体育产业新的增长点,这主要体现在其集娱乐性与健身性、参与性与观赏性、教育性与互动性、专业性与高品位性、于一体的特征上。研究大学生体育旅游,将有助于更好地掌握旅游市场大学生旅游者参与体育旅游的行为规律。同时对于大学生增长体育文化知识,提高健康水平和提高个人涵养方面具有积极作用。
Sports tourism is a new hot spot in sports and tourism research in recent years. As the main way to obtain entertainment and health, sports tourism is increasingly becoming a new growth point for sports industry, which is mainly reflected in its entertaining and fitness, Participation and appreciation, education and interaction, professionalism and high quality, in one of the characteristics. Studying sports tourism for undergraduates will help to better understand the law of behavior of undergraduates traveling in the tourism market. At the same time, it has a positive effect on college students’ knowledge of physical culture, health improvement and personal cultivation.