零售竞争已经进入白热化时代,电商与微商以“消费者为中心”的销售方式,与实体店形成的最大区别就是可以随时随地与消费者相连,抢走许多原本在实体店购买的消费者。零售管理要针对消费者的购买需求与购买行为作出正确合理的应对方法,优化零售行为,才能精准零售,让商品、店面与顾客形成真正的粘性。顾客的消费行为分为六大步骤,每个步骤中都有自己不同的消费思考,最后形成购买选择。 Retail competition has entered a white-hot era, e-commerce and micro-business to “consumer-centric ” sales, the biggest difference with the store formed is that consumers can connect anytime, anywhere, stolen many originally purchased in the store consumer. Retail management to consumer demand and purchase behavior to make the right and reasonable response, optimization of retail behavior in order to accurately retail, so that goods, stores and customers a real sticky. Customer’s consumer behavior is divided into six steps, each step has its own different consumer thinking, the final formation of the purchase options.