论文部分内容阅读
入世旋风日紧,中国广告业已明显地感到了重重压力。刚刚起步的中国广告业如何直面 WTO?本刊2000年第一期已在“广告聚焦”栏中发了数篇专稿进行讨论;本刊主编韩文根亦在其“主编圈点”中呼吁中国广告人应尽快学会“与狼共舞”,做优秀的“训狼员”。近日看了《南风窗》杂志记者张良先生的文章,有一句说得非常好——懦夫永远惧怕较量,而斗士则不然。本期杂志,编辑部策划组织了几篇文章,就当今中国广告行业如何规范发展接受挑战展开讨论,相信会对读者有所启迪。——编者
Tight WTO accession, the Chinese advertising industry has clearly felt the heavy pressure. How did China’s advertising industry just start to face WTO? The first issue of 2000 issue of “Advertising Focus” column made a number of Zhuangao for discussion; the article editor Han Wengen also in its “co-editor” in the call for Chinese advertising People should learn to “dance with wolves” as an excellent “training wolf”. Recently read the “South Wind” magazine reporter Mr. Zhang Liang’s article, there is a very good statement - coward always fear the contest, while the fighter is not. In this issue of magazine, the editorial department has organized several articles to discuss how to standardize the development of the Chinese advertising industry to accept the challenges and believe it will inspire the readers. --editor