用信函销售产品的方法即函销法,是我国改革开放,社会主义商品经济发展到现实阶段的必然产物。在国外,发达国家很早就开始使用广告信函宣传和推销产品或商品了;在我国,一些省市对广告信函也早已认识和采用。近年来,通过向用户宣传函销法,协助用户使用函销法的实践及其产生的效果,使我们清楚地看到了广告信函业务是邮电面向社会,为社会提供邮政服务的又一新型业务。它具有很深的潜在市场和广阔的发展前景。一、函销法是一种现代化的推销手段。竞争中的 The method of selling products by letter, the letter sales method, is an inevitable outcome of the reform and opening up of our country and the development of the socialist commodity economy to a realistic stage. Abroad, developed countries have long been using advertising letters to advertise and market their products or products. In our country, some provinces and cities have long been aware of and adopted advertising letters. In recent years, we have clearly seen that the advertising letter business is another new type of postal service for the society and the postal service for the society by promoting the sales letter law to users and assisting users in using the letter letter law practice and its effects. It has a very deep potential market and broad prospects for development. First, the letter sales method is a modern marketing tool. In competition