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奥林匹克特许经营权是特许经营人通过与奥林匹克知识产权人签署特许经营合同,并向其支付特许权使用费而取得在其商品上使用奥林匹克标志、徽记、吉祥物等奥林匹克标识的权利。特许权使用费一般按特许经营商品销售收入的固定比例计算。a.奥林匹克赞助权计划与特许经营权计划的
The Olympic franchise is the franchisee’s right to use Olympic logos, emblems, mascots and other Olympic logos for its products by signing franchise contracts with Olympic intellectual property owners and paying royalties to them. Royalties are generally based on a fixed percentage of the franchise sales revenue. a. Olympic sponsorship and franchise programs