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在市场经济飞速发展环境下,激励机制是企业管理机制的研究重点。发行人员的激励机制是出版社管理机制的重要组成部分,它能够充分调动发行人员的工作积极性和创造性,从而带动出版社的发展。本文分析了中小型出版社发行人员激励机制的现状,探讨了完善发行人员激励机制的措施。
In the rapid development of market economy, incentive mechanism is the research focus of the enterprise management mechanism. The incentive mechanism for issuers is an important part of the management mechanism of publishers. It can fully mobilize the enthusiasm and creativity of issuers so as to promote the development of publishing houses. This paper analyzes the status quo of the incentive mechanism for the issuers of small and medium-sized publishing houses, and discusses the measures to improve the incentive mechanism of issuers.