近几年来,在新闻传媒行业繁荣发展的背后,一些不良风气也在蔓延流行:在市场利益的刺激下,一些媒体失落了新闻本职,不少从业人员心浮气躁、急功近利;出于竞争需要,一些媒体不惜剑走偏锋,以“低俗”策略取胜。不久前,中国记协自律维权委员会也公开呼吁新闻媒体要抵制低俗之风、提高文化娱乐报道的品位和格调。低俗之风蔓延,集中表现为“盲目迎合”和“噱头炒作”,而不少媒体却对其本质认识混乱,甚至还有将其作为新闻经营理念广为宣扬,误导、偏离了新闻业良性发展的正确方向。 In recent years, behind the prosperous development of the news media industry, some unhealthy trends have also become popular: some media outlets have lost their jobs in the news due to the stimulation of market interests, many employers are impatient and quick success; for the sake of competition, Some media, spared no expense sword sword, to “vulgar” strategy to win. Not long ago, the China Association for Self-Protection and Safeguarding Writers’ Association also publicly called on the news media to resist the vulgar style and enhance the taste and style of cultural and entertainment reports. Vulgar style spread, focused on “blindly meet” and “gimmick hype”, but many media confusion on its essence, and even its as a news business philosophy widely publicized, misleading, deviation from the sound development of journalism The right direction.