旅行社连锁经营是当前旅行社业发展的一个重要趋势。通过对滁州市宝中旅行社的实地调查,分析了其特点,发现旅行社连锁经营这一新兴商业模式和营销体系首次在滁州落地,取得了成功,对于改善旅行社企业的管理水平,整顿旅游市场“小、散、弱、差”的现状,展现企业形象,取得了良好的经济效益和社会效益。 Travel agency chain is the current development of travel industry is an important trend. Through the field investigation of Baozhong Travel Service in Chuzhou City, it analyzes its characteristics and finds that the emerging business model and marketing system of the travel agency chain business have landed in Chuzhou for the first time and achieved success, which is of great significance to improving the management level of travel agencies, Small, scattered, weak, poor "status, show the corporate image, and achieved good economic and social benefits.