随着传媒产业化竞争的加剧,我国各级教育电视台都程度不同地陷入困境。目前普遍存在的问题是:节目不好看、频道特色不鲜明、办台方向不明确、创收经营不得力等。如何走出困境?教育电视台应该有自己特色鲜明、血肉丰满的频道形象;能生产出好看、耐看、有趣、有益的节目;应该与其它媒体链接,向其它媒体渗透。 With the aggravation of competition in the industrialization of the media, educational television stations at all levels in our country have been in different difficulties to different degrees. The prevailing problems are: the program is not good-looking, the channel features are not clear, do not set the direction of the station, the revenue management ineffective. How to get out of the dilemma? ETV should have its own distinctive and fleshy channel image; to produce good-looking, engaging, interesting and useful programs; it should link with other media and infiltrate other media.