论文部分内容阅读
在互联网广告的众多表现形式中,致力于发掘其艺术表现的潜力是今后互联网广告的发展导向。植根于目前国内的网络环境,互联网广告的创作风格需契合门户网站整体的一致性,在设计的全局观念上考虑网页设计的纵深性结构以及呈现出来的视觉效果,在细节上力求使设计元素有更多的发挥余地,同时利用网页中的空间兼顾画面的虚实,使之具有透气感和想象空间,传达的内容更为涵义隽永。
Among the many manifestations of Internet advertising, the potential to tap its artistic expression is the future direction of Internet advertising. Rooted in the current domestic network environment, the creative style of Internet advertising needs to be consistent with the overall consistency of the portal site in the design of the overall concept of web design to consider the depth of the structure and the visual effects presented in detail to make the design elements Have more room to play, and at the same time make use of the space in the web page to take into account the actual situation of the screen so as to make it have a breathable and imaginative space to convey meaningful content.