现如今城市广告铺天盖地,吉林省作为农业大省,并且随着广大农民生活水平的提高,消费观念的转变,农村潜藏的商机是无限的。但是由于农村经济建设和大众传播媒体设施建设的落后,目前吉林省农村农业等的广告投放形式比较单一,农民的品牌意识差,对品牌的忠诚度低,广告传播没有受到重视,媒介的选择并没有使广告有效投放,本课题通过对吉林省农村广告媒体投放现状进行实地考察,针对所存在的问题提出相应对策。 Nowadays, urban advertising is overwhelming and Jilin Province is a big agricultural province. With the improvement of living standard and consumption concept of vast peasants, there are boundless business opportunities in the countryside. However, due to the backwardness of rural economic construction and the construction of media facilities in the mass media, at present, the forms of advertisements for agriculture in rural areas in Jilin Province are relatively simple, the brand awareness of farmers is poor, the brand loyalty is low, advertising is not taken seriously, media choices are made Did not make the advertisement put into effect effectively, this topic through the field investigation to the current situation of investment in rural advertising media in Jilin Province, and put forward corresponding countermeasures for the existing problems.