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商业插图,从字面的意思上是指为企业或产品绘制插图,获得与之相关的报酬,作者放弃对作品的所有权,只保留署名权的商业买卖行为,即为商业插画。这种行为和我们以前认为的绘画是有本质区别的,艺术绘画作品在没有被个人或机构收藏之前,可以无限制的在各种媒体上刊载或展示,作者得到很小比例的费用。而商业插画只能为一个商品或客户服务,一旦支付费用,作者便放弃了作品的所有权,而相应得到比例较大的报酬,这和艺术绘画被收藏或拍卖的最终结果是相同的。
Commercial illustrations, literally, refer to drawing illustrations for businesses or products and obtaining remuneration associated with them. The author gives up commercial ownership of the work, and only retains the right of authorship. This is a commercial illustration. This kind of behavior is essentially different from the painting we previously considered. Art and painting works can be published or displayed on various media indefinitely without being collected by individuals or institutions, and the authors get a small percentage of their expenses. The commercial illustration can only serve one product or customer. Once the fee is paid, the author gives up the ownership of the work and gets a larger proportion of compensation, which is the same as the final result of the art painting being collected or auctioned.