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4月2日,中国惠普有限公司IPG集团在京召开2003春季战略暨新产品发布会,提出“更多选择更值信赖”面向中小企业的打印市场战略,并发布了五款新品。IPG集团副总裁曹明耀表示,低端打印用户的多元化以及市场细分是未来的发展方向。 IPG集团发布的六大战略中,赢得低端市场位居首位。这六大战略分別为:低端赢得市场;占有复印机、传真机市场;重新确定打印和成像的定义,使打印成为生
April 2, China Hewlett-Packard Co., Ltd. IPG Group held in spring 2003 in Beijing Spring strategy and new product launches, “more choices and more trustworthy” print market strategy for SMEs, and released five new products. Cao Mingyao, vice president of IPG Group, said that the diversification of low-end print users and market segmentation is the future direction of development. Among the six strategies released by the IPG Group, they have won the top position in the low-end market. The six strategies are: low-end market access; possession of copiers, fax machines market; to redefine the definition of printing and imaging, so that printing into a living