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随着新媒体的发展,传统媒体的发展受到严峻挑战,研究新媒体与传统的传播介质共生共赢共同发展成为媒体人的现实课题。通过以北京电视台为例,提出电视媒体要获得新的发展动能和发展空间,需要改变既有频道内容格局、发展新闻节目及脚踏实地打造地方名片。
With the development of new media, the development of traditional media has been harshly challenged. It is a realistic issue that the research on new media and traditional media should be symbiotic and win-win and develop together. Taking Beijing TV Station as an example, it is suggested that television media should acquire new development momentum and space for development, and change the contents of existing channels, develop news programs and create local business cards down to earth.