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文章通过对《市场营销》课程的教学目标的分析,提出项目教学法是适合该课程的方法之一。在分析项目教学法的教学依据和特点的基础上,通过对“市场营销调研”这一项目教学的过程进行设计,阐述了项目教学法在《市场营销》课程中的实际应用,提出了该课程实践教学环节的实施与评价方案。
By analyzing the teaching objectives of “Marketing” course, the article proposes that the project teaching method is one of the methods suitable for this course. On the basis of analyzing teaching basis and characteristics of project teaching method, this paper designs the teaching process of “marketing research ”, expounds the practical application of project teaching method in “marketing” course, puts forward The course of practice teaching and implementation of the evaluation program.