传统媒体只有拥有位于产业链高端、且不断迭代的产品,把自己变成新媒体,才能在转型、融合中占据主动。产品经理,成为传统媒体转型新媒体的最核心资源。然而,产品经理的发现、引进、生根发芽,就要有土壤——适合产品经理成长的公司环境。战略导向:内容+运营VS产品+研发无论是报纸还是广电,同类媒体的载体基本一样。传统媒体的产品,多数是不需技术进步推动的内容产品,与纸张和广电的播出设备、发射设备和接收设备(电视机)等载体关系不 Only by having the high-end and continuous iteration of products in the industrial chain, traditional media can turn itself into new media and take the initiative in transformation and integration. Product manager, become the core resources of traditional media transformation of new media. However, when product managers discover, import, and take root, there must be soil - a corporate environment that fits into the growth of a product manager. Strategic orientation: content + operation VS product + research and development Whether it is newspapers or radio and television, the carrier of similar media is basically the same. Traditional media products are mostly content products that do not require technological advancement. They do not have the same relationship with carriers such as broadcast and broadcast equipment for paper and radio, transmitting equipment and receiving equipment (televisions)