随着我国改革开放的逐步深入,人们对市场营销的看法也发生了深刻的变化。许多企业认为市场营销具有无边法力,于是便在对市场营销投资行为没有充分理解的情况下,就进行了大量的营销投资。在现实生活中,仅凭经验去制定营销决策是不够的,不论是制定新的广告策略还是改变营销组合。然而,市场调查反馈模型却是帮助企业制定营销决策的有力武器。正如其名称所示,市场反馈模型就是用模型来模拟营销计 With the gradual deepening of China’s reform and opening up, people’s views on marketing have also undergone profound changes. Many companies believe that marketing has boundless mana, so they did a lot of marketing investment without fully understanding marketing investment behavior. In real life, it is not enough to make marketing decisions solely on the basis of experience, whether it is to formulate new advertising strategies or to change the marketing mix. However, the market survey feedback model is a powerful weapon to help companies make marketing decisions. As its name suggests, the market feedback model uses a model to simulate marketing