新媒体是以互联网通信为基础,以现代信息处理、数字技术、移动通信等新技术为支撑,以信息网络、无线通信网、卫星等介质为依托进行信息传送,向受众提供信息服务的一种数字化复合媒体形态。随着科学技术的快速发展,以互联网、数字电视、手机短信等为代表的新媒体大量涌现,使得信息不仅能及时准确地传播到世界每一个角落,而且给政治、经济、军事、社会、文化、国际关系,乃至人们的思想方式、行为方式、生活方式等方面带来深刻的影响,也给党的执政能力带来新的机遇与挑战。如何应对新媒体时代带来的挑战,探索适应时代发展需要的党的执政能力建设,是摆在党面前的一项重要课题。 New media is based on Internet communications, modern information processing, digital technology, mobile communications and other new technologies as support, information networks, wireless communications networks, satellites and other media as the basis for information transmission, to provide information to the audience a Digital composite media form. With the rapid development of science and technology, new media represented by the Internet, digital television and mobile phone text messages have sprung up so that the information can be promptly and accurately disseminated to every corner of the world, but also to the political, economic, military, social and cultural fields , International relations, and even people’s ways of thinking, behaviors and ways of life, but also brought new opportunities and challenges to the party’s ability to govern. How to deal with the challenges posed by the new media era and to explore the building of the party’s governing capabilities that meet the needs of the development of the times are an important issue before the party.