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随着经济的快速发展,我国涌现出众多物流企业,但是,现今的物流企业大都秉持传统的营销理念,坐等客户上门,不注重市场营销策略的设置与创新,忽视了特色化服务的建设,这就直接导致我国的物流企业市场营销水平低下,整体竞争力弱化。长此以往,外国的物流企业势必占领我国的物流市场。为了促进我国物流企业的发展,帮助物流企业建设市场营销机构,本文就物流企业的发展现状着手分析,重点研究我国物流企业的市场营销策略。
With the rapid economic development, many logistics enterprises have emerged in our country. However, most of the logistics enterprises nowadays follow the traditional marketing concept. They wait for the clients to come and pay no attention to the setting and innovation of marketing strategies, ignoring the construction of distinctive services. As a result, the marketing level of logistics enterprises in our country is low and the overall competitiveness is weakened. Over time, foreign logistics companies are bound to occupy China’s logistics market. In order to promote the development of logistics enterprises in our country and help the logistics enterprises to establish marketing agencies, this paper analyzes the current status of logistics enterprises and focuses on the marketing strategies of logistics enterprises in China.