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借鉴效果营销经验,用大数据实现品牌营销中覆盖和精准的动态平衡。搜狐大数据中心成立于2014年,其最主要的目的是整合搜狐集团的所有数据资产,在内容分发、品牌营销和广告营销上面,真正把大数据的价值发挥出来。因为有这样的一个定位,所以我们有机会同时去做品牌营销和效果营销两种不同的业务,在这个过程里面我们也认识到品牌营销和效果营销的关系可能更多是硬币的两面。它不是完全不同、互相矛盾的东西,而是互相依赖、互相促进的两种业务形态。在做
Learn from the effect of marketing experience, with big data to achieve brand marketing coverage and precise dynamic balance. Sohu Big Data Center was established in 2014, its main purpose is to integrate all the data assets of Sohu Group, in content distribution, brand marketing and advertising and marketing above, the real value of big data to play out. Because of such a position, we have the opportunity to do both brand marketing and performance marketing at the same time. In this process, we also realize that the relationship between brand marketing and performance marketing may be more on both sides of the coin. It is not a completely different and contradictory thing, but two forms of business that depend on each other and promote each other. doing