笔者认为医院宣传工作有四大任务:一是文化传播。以有温度的触动灵魂的实例让正确的价值观入耳、入心、入脑,凝聚共识,弘扬医学正能量。二是品牌塑造。医院的品牌塑造是一个系统长期的工程,宣传工作就是通过各种方式来提升医院的品牌知名度和美誉度。三是传播科普知识,服务大众健康。四是舆情监测,维护医院形象。北京大学肿瘤医院宣传工作围绕“建设患者首选的国际化肿瘤集团中心”的建院目标,以构建和谐医患关系为重点,坚持唱响主旋律,做到内聚人心,外树形象, I believe there are four major tasks for hospital advocacy: First, cultural transmission. With the example of a temperature-touched soul let the correct values ​​into the ear, into the heart, into the brain, gather consensus, carry forward the positive energy of medicine. Second, brand building. Hospital brand building is a systematic long-term project, publicity work is through various means to enhance the hospital’s brand awareness and reputation. Third, dissemination of popular science knowledge, public health services. Fourth, public opinion monitoring, maintaining the hospital image. Peking University Cancer Hospital advocacy efforts around the “building the preferred patient center for international cancer ” the goal of building a hospital to build a harmonious relationship between doctors and patients as the key, adhere to sing the main theme, so cohesive people, outside the tree image,