数字化重新改写了游戏规则,在新的规则之下,传统企业面临淘汰的风险最大,面对数字革命带来的战略性挑战,CEO们必须做好决策。新兴企业正以令人瞠目的速度迅速扩张,它们巧妙地插足于传统企业及其客户之间,蚕食着整个价值链上利润丰厚的部分。影响这些竞争的数字技术也许并不新,但这些技术的应用产生了新的效果。数字化往往能降低进入门槛,使行业间长期 Digitizing rewrite the rules of the game. Under the new rules, traditional enterprises are at greatest risk of being eliminated. In the face of the strategic challenges posed by the digital revolution, CEOs must make good decisions. Emerging companies are rapidly expanding at an eye-popping pace, skillfully intermingling with traditional businesses and their customers and eating away at the lucrative parts of the entire value chain. The digital technologies that affect these competitions may not be new, but the application of these technologies has had new effects. Digitization can often reduce the barriers to entry, enabling long-term industry