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“通过广告你可以发现一个国家的理想。”——(英)诺曼·道格拉斯一个轮回的新开始去年《广告导报》第10期笔者曾经对央视招标的作用作过如下的评述:“某种程度上传统媒体危机论是新媒体经济上升期的产物。……但是无法否认的客观事实是,在过去的几十年里,电视居于现代传播的核心,抽去了电视的实践轨迹,我们很难讨论现代品牌传播的历史。……‘央视黄金资源招标’一词也许比如今正在业界流行的‘整合营销’,更能揭示中国众多品牌成功的奥秘。”时间很快又过了近一年,央视的11.18招标又一次重回媒体经营人的视野,刺激着人们的神经,等待那个悬念破解的一刹那。
“- (UK) Norman Douglas a new beginning of a reincarnation last year,” Advertising Guide “No. 10 I once on the role of CCTV bid made the following comments: ”To some extent, the crisis of traditional media is a product of the rise of the new media economy .... But the undeniable objective fact is that in the past few decades, television has been at the core of modern communication and removed the track of television practice , We can hardly discuss the history of modern brand communication .... “The phrase” CCTV’s bid for gold resources “may reveal the mystery of the success of many Chinese brands now more than the current” integrated marketing “in the industry.” Time flies For nearly a year, CCTV’s 11.18 bid once again return to the vision of the media operator, stimulating people’s nerves, waiting for the moment that suspense crack.