张艺谋电影海外传播的主要途径有两个,一是主攻重要国际电影节庆赛事,二是直接依靠商业发行打入海外市场。张艺谋电影以风格化的影像语言反映了中国国家和民族的历史传统、文化积淀,传播了博大精深的中华文化,影片在融会中华文化和普世价值上所做的努力也体现出全球视野和时代气象。坚持传播当下中国的正面形象、寻找对接不同国族文化的契合点、注重提升电影明星的国际化形象等都是强化中国电影海外传播效果必须思考的问题。 Zhang Yimou film overseas transmission of the main two ways, first, an important international film festival, the second is to rely on commercial distribution directly into overseas markets. Zhang Yimou’s film reflects the historical traditions and cultures of Chinese nation and nation in a stylized image language and spreads extensive and profound Chinese culture. The film’s efforts in integrating Chinese culture and universal values ​​reflect the global vision and the climate of the times . Insisting on the dissemination of the positive image of the present China, finding the matching point between different national cultures and focusing on the international image of the movie stars are all issues that must be considered in strengthening the overseas dissemination of Chinese movies.