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日本企业的全球市场开发包括两个战略组成部分:一是选择全球市场拓展途径;二是开发全球营销网络。以下从这两个方面,以动态的观点考察日本企业全球营销的成功道路。
The Japanese company’s global market development includes two strategic components: one is to select a global market expansion path; the other is to develop a global marketing network. From these two aspects, we will examine the successful path of global marketing of Japanese companies from a dynamic point of view.