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我国文体用品出厂价格指数波动主要是受文体用品供求的影响,本文利用Census X12季节调整法及H-P滤波分析法,将2007-2014年我国文体用品出厂价格指数分为不规则波动、季节波动、趋势波动及周期性波动的特征,并针对文体用品出厂价格波动特征及原因进行探究。基于上述分析,针对文体产业提出了加强政府政策的扶持力度,充分利用社交媒体塑造企业品牌,打造信息化大数据下文体用品产业的可行性建议。
The fluctuation of the ex-factory price index of style stationery in our country is mainly influenced by the supply and demand of style articles. This article uses the Census X12 seasonal adjustment method and the HP filter analysis method to classify the ex-factory price indices of China’s style articles from 2007 to 2014 into irregular fluctuations, seasonal fluctuations, Volatility and cyclical fluctuations in the characteristics, and for the sports goods factory price fluctuations and the reasons for the study. Based on the above analysis, the article puts forward some suggestions on how to strengthen the support of government policies in the cultural and sports industries, make full use of social media to shape the corporate brand, and create the practicality of style supplies under the big data.